Are you a small business that is exhibiting at an upcoming trade show? Good for you! Trade shows are a great way to increase trade show leads and brand awareness. But, when not prepared for, trade shows can do more harm than good. So, before heading off to that trade show, here are some trade show ideas that will help your team make the most of your time.
1. Promote Your Brand through Social Media –
The importance of incorporating social media into your trade show marketing efforts cannot be overstated. Social media should be a significant aspect of your brand before, during, and after the trade show. By using social media at trade shows you will be able to increase your network, brand awareness, and be seen by attendees as an approachable brand.
2. Make Sure Your Offers Are Compelling –
When creating your service offerings for an upcoming trade show, be sure to give attendees the best deal possible. Having a truly compelling offer will not only attract attention to your booth, but it will help your team close more sales.
3. Listen to Feedback –
Whether your receive feedback from attendees about your trade show booth display, selling tactics, marketing efforts, or your product, take the time to analyze the feedback and tweak your efforts accordingly. Feedback, especially during a trade show, is a great way to improve your product to better meet the needs of your customers.
4. Arrive Early & Stay Late –
Unfortunately, in the trade show industry, large exhibitors tend to overshadow small businesses. So, in order to get your small business noticed, it has to work much harder than large exhibitors. One way your brand can do this is by arriving early and staying late. Arriving just a little bit early each day will give you and your team the time necessary to organize your booth, review your marketing strategies and goals, and correct issues that arise throughout the show. Staying late ensures your brand will be seen by as many attendees as possible, including the last few stragglers that wander by.
5. Hire Event Staff –
As a small business owner your job at a trade show is to focus on building relationships and closing sales. So, your valuable time should not be spent passing out product information or attracting attention to your booth. By hiring event staff to take care of basic tasks, like hosting trade show games, you and your sales team can spend the time necessary to build lasting relationships with clients.
6. Be Passionate About Your Brand –
Have you ever talked to someone about something they are extremely passionate about? Have you noticed that by the end of the conversation you become more interested in the topic as well? Being passionate about your brand is a great way to transfer that passion to attendees. Take the time to show attendees how much your brand means to you.
7. Think Outside The Box –
Finally, this is a no brainer but, think outside the box. Bring something exciting and different to your trade show booth. Don’t be afraid to try something new, you never know what kind of positive response it can generate among trade show attendees.