Lots of people I meet seem interested in work as a promotional model/brand ambassador/sales model/booth babe (whatever you prefer to call it). I’ve been in this business for about four years, and as fun as it is, this line-o-work ain’t for sissies!
I thought I’d teach you a handful of things you should know about being a promo gal.
1) Looks Matter
It’s true. In the promo business, looks matter, and some companies roll differently than others. Some companies/brands/venues just don’t want a short, curvy blonde with short hair. They’d rather have a tall girl with no body fat, mile long legs, a flowing mane and big boobs for a bonus. I know some of you are going to say things like “that’s discrimination,” or “sexual harassment!” But, that’s just how it is.
2) Not Being a Dumbass Helps
One advantage is important to have over lots of the other promo girls is to not be dumbass. Keep common sense things, like show up on time and in uniform, know what the frack you are selling, not get drunk at the venue, be respectful and kind to management and staff, do paperwork, not call-out all the time, be available for shifts, be willing to go the extra mile, get along with everybody, and be approachable and liked by clients and customers.
3) You’re Gonna Get Hit-on
I hate it when girls put themselves out there and get offended when men have the audacity to make a move. If you become a promo gal you are presenting yourself as a sex object. You are not an old lady serving samples of microwavable weenies at a grocery store. You are not a business woman staring at graphs and sending memos in a suit from a desk. You are some chick in a skimpy outfit flirting to make an impression. Don’t expect total respect from drunk dudes who like your rack, think you are smokin’ hot and ask dumb questions like “If I buy this, do you come with it?” or “Can I get a hug to go with this?” I know some guys take their admiration too far, but don’t hate the player. Hate the game. Enjoy the flattery or get another job.
4) Don’t Be a Bitch
This is good advice for anybody in any work situation. Don’t be catty to other promo girls and give them the stank eye. It’s not their fault the store double booked. Don’t disrespect the venue managers and misbehave. I’ve heard about girls who leave their posts to heckle patrons down the vodka aisle. For shame. If you’re a bitch temporarily to get a job or make an immediate sale, it won’t last, so be nice!
5) Some Venues are Better Than Others
If you love working at bars, clubs, concert venues and festivals and retail venues?….not as much. But, you can’t be too picky if you wanna make those stacks. Even though party venues are much more fun and exciting and good for boosting the ego, liquor, grocery and drug stores are where lots of the work is. So when getting offers for work, you have to adopt.
6) Don’t Take Rejection Personally
This can be hard for some people, but learning to hear the word no is a must for promo girls. Some people just don’t want to talk to you, no matter how sweet and cute you are and no matter how many key chains, samples and coupons you have. Even more people want to find ways to get freebies without paying for anything or interacting with you too much. Just do your best, push the sale as hard as you can without being a jerk and don’t take it personally when people say no, even if they give you the stank eye.