LUAS CHRISTMAS CAMPAIGN

We had a pleasure to work again with Luas team for their Christmas Campaign.
We had two teams working on that activation: Elves Team and Snappie Girls.
Elves were responsible for engaging with Luas commuters and encouraged them to take photos, Snappie girls were responsible for taking photos as collecting data.
Results: 600 images taken, 600 emails and 230 phone numbers- generating over 25.000 online impressions.